Crane USA: Enhanced Intelligence With Completely Integrated Solution

January 22, 2019


In 2005, Crane USA started with a few
product designs and continued to grow
each year since then, working towards
solving consumers’ indoor product
needs. Crane products are continually
designed with efficiency, functionality
and style in mind. They provide a range
of items including: humidifiers, space
heaters, air purifiers and fans.
“I didn’t have to buy a huge
application and spend hundreds
of thousands of dollars, so DiOMS
really fits our budget and can fit
anyone’s budget. It can grow with
your business and use all of the data
to optimize your processes.”

-Dirk Niedermann,
Crane USA President

Crane USA originated from humble beginnings, starting with a manual order management process and a handful of retailers. With the addition of new products and consistent growth, Crane recognized that it would soon become too challenging to manually process such a heavy volume of orders and keep up with the increasing demands of their partners. Dirk Niedermann, Crane USA  founder, partnered with LeSaint Logistics to find a solution. With the additional guidance of Jim Savage of Savage and Associates Consulting, Dirk chose DiCentral to scale their  EDI. This mosaic of talent became a dream team to catapult Crane to the next level.


Within three years of fully sourcing their EDI needs from DiCentral, Crane’s client base has drastically increased to  serve more than 400 retail partners. Over time, DiCentral and LeSaint needed to make the needed customizations to map Crane’s retail partners into their EDI platform. This process involved automating the flow of orders from the order management system into QuickBooks. DiCentral and LeSaint established a working partnership and a solution for Crane that gave them the power to control the release of product orders to either their LA or Chicago warehouses through the order management system.


Today, Crane has complete visibility into their inventory of 100 products with 400 trading partners worldwide. Crane now seamlessly exchanges data through DiCentral’s EDI solution and order management system integrated with LeSaint’s 3PL warehouse support. The demand forecast module of the DiCentral order management system gives Crane more accuracy with forecasting and enables them to budget wisely with real-time status updates on inventory. This tool analyzes sales from previous years and forecasts for upcoming automated inventory replenishment. The processes and capabilities of the system close the loops on order management and grant Crane the transaction capacity of a bigger  organization.

Previous Article
Tonercycle / Inkcycle: Growing from a Basement to Big Box Retailers
Tonercycle / Inkcycle: Growing from a Basement to Big Box Retailers

DiCentral’s solution ensured that TonerCycle/InkCycle remained compliant with the EDI and business rules ma...

Next Article
Home Goods Supplier: Simplifies Supply Chain Processes with DiIntegrator
Home Goods Supplier: Simplifies Supply Chain Processes with DiIntegrator

DiIntegrator, with DiWeb, DiCentral’s hosted EDI translation and routing services, allows the processing of...