E-commerce has grown exponentially over the past 10 months. With online holiday spending expected to surpass $189 billion, a 33% increase from 2019, those organizations with an automated e-commerce process will reap the majority of the benefits of this growing trend.
Manufacturers and retailers alike will need to adjust to rapidly evolving consumer expectations and buying trends surrounding e-commerce. Today, consumers can quickly compare products online between e-commerce websites and marketplace platforms. This multi-channel strategy has quickly accelerated towards a true omnichannel experience for consumers.
Consumer Expectations for Shopping Online
It is simple: Consumers want to know if you have the right product, at the best price, and how soon it can be delivered.
Through automation processes driven by EDI and API technologies, manufacturers and retailers can meet these expectations while maintaining focus on growth strategies. The end-to-end digital supply chain provides consumers with a seamless buying experience from accurate inventory levels to product fulfillment, ship dates, and delivery dates.
Due to the complexities involved in implementing and maintaining an omni-channel customer experience, many organizations have leveraged third party technology and logistics providers to stay competitive.
Consideration when Leveraging Third-party Providers
Here are two key questions to help you navigate through the process of outsourcing key functions of the omni-channel supply chain:
- Are you controlling your brand(s) and the customer experience?
- What are your technology challenges regarding distribution, inventory, fulfillment, order receipt, and delivery?
For more information on outsourcing and evaluating your e-commerce fulfillment strategy, watch the webinar, "E-commerce Fulfillment." Thom Campbell, CSO at Capacity, LLC, outlines key challenges and how outsourcing can help with shopping cart integration, EDI compliance, shipping costs, and delivery times, as well as returns and exchanges.
Whether you are outsourcing or taking on the workload internally, organizations must be prepared for the newest e-commerce trends to stay ahead of consumer expectations. To this end, DiCentral has compiled some of the latest trends and predictions in e-commerce.
Be sure to take a look at the Marketplace Launch Checklist at the end!