In the race to remain relevant in today’s digital-first era, market leaders and distributors alike are embracing e-commerce solutions, some faster than others. They are taking different approaches to reach the same intended place -- the consumer where they shop, when they shop and how they want to shop. Pure e-commerce retailers are evaluating retail store fronts, while traditional brick and mortar retailers are rapidly pursuing online and mobile commerce channels. Amazon provides a clear example of forward looking strategies to deliver value to consumers.
...Read more in the white paper above!