67-Year Old Metal Products Company Chooses DiCentral for EDI Solutions

October 8, 2021

Houston, Texas – October 8, 2021 – DiCentral, a global B2Bi and API solutions provider, today announced that Mitchell Metal Products, a Wisconsin-based company founded in 1954, tapped DiCentral for EDI solutions that manage everything from purchase orders and invoices to advanced shipping notices (ASNs).

Joe Von Hirsch, who has overseen Mitchell’s IT department for twenty-four years, took the lead role in selecting DiCentral.

“I compared DiCentral against four other vendors, and it was the clear winner,” Von Hirsch said.  “Their solution features a web interface that looks and works a lot like email and that makes transactions extremely easy.”

Von Hirsch said that unlike other vendors, DiCentral could deploy an EDI system in just a couple of days instead of a couple of years.

“The trading partner that insisted we use an EDI solution is so impressed with DiCentral’s quick and efficient rollout, that they now strongly recommend it to their other partners,” Von Hirsch said.  “DiCentral’s system can do everything we need it to do – selecting it was a no brainer and the rollout unfolded beautifully.”

Since DiCentral’s solutions are simple to use, a number of employees at Mitchell Metal Products interface easily with the technology, including front-office personnel, order takers, customer service team members, and shipping department personnel.  Because DiCentral solutions work so well and require minimal maintenance, Mitchell Metal Products keeps a lean IT department staff.

“It’s as easy to use as email, except with DiCentral, you know for sure that transactions are delivered with timestamps,” Von Hirsch said.  “There’s 100% traceability.”

Mitchell Metal Products supplies manufacturers throughout the U.S., Canada, Mexico, and Europe.  Von Hirsch said that DiCentral’s EDI solutions are already a “wonderful asset to us.”

“We are pleased to partner with a company with such a strong foundation of innovative solutions in metal manufacturing,” said Thuy Mai, DiCentral CEO.  “We look forward to continually working with Mitchell Metal Products to optimize efficiencies so that they can focus on their core business.”


About DiCentral

Founded in 2000, DiCentral is a leading global provider of business-to-business and application integration solutions, with over two decades of experience solving complex EDI and API challenges.  As market conditions continue to fluctuate and technology is deployed to manage process changes, leading organizations rely on DiCentral’s cloud-based integration platform and global team of specialized experts to integrate and leverage data across multiple cloud and on-premise systems and applications.

Headquartered in Houston, Texas, DiCentral has 11 offices worldwide, supporting customers in more than 35 countries.  DiCentral offers a vast library of integrations with ERPs and applications so companies can seamlessly exchange transactional data with trading partners worldwide to maximize ROI while maintaining existing data infrastructure.  DiCentral’s services and solutions are leveraged by many Fortune 1000 companies, processing over $200 billion in transactions for over 30,000 organizations worldwide.  For more information, visit www.dicentral.com.



Yehuda Cagen
Vice President of Marketing
+1 281.480.1121 x295


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