Leader in Alternative Flooring, Organization and Lifestyle Products Labels DiCentral EDI Solutions "Invaluable"

June 29, 2021

Houston, Texas – June 30, 2021DiCentral, a global B2Bi and API solutions provider, today announced that California-based Norsk has partnered with them to enable EDI compliance and ensure supply chain efficiency and collaboration for its retail trading partners. Headquartered in Aliso Viejo, Norsk is a world-trusted brand for alternative flooring, organization, and lifestyle products.

DiCentral’s EDI solutions manage Norsk’s advanced shipping notices (ASNs), invoicing, purchase orders, and shipping labels by seamlessly integrating with Norsk’s warehouse and accounting systems. As a result, the Norsk leadership team is confident that it consistently and quickly fulfills the needs of its many partners throughout the United States, Mexico, and Brazil.

“I've used DiCentral several times over the past 25 years in different capacities,” said Lance Arenson, Chief Financial Officer at Norsk. “If Norsk had not already been using it when I got here, I would have recommended it. On the rare occasion that I’ve needed a support ticket, DiCentral has been fast and responsive. Their customer service is excellent – and that can easily make a huge difference.”

With products available at The Home Depot, Costco, Walmart, and Sam's Club, Norsk frequently offers exclusives for each store, resulting in a more significant need for getting the correct items to their intended locations on time. 

“Several of our employees start their day by logging on to DiCentral to look up what needs to be done,” Arenson added. “DiCentral’s EDI solutions are seamless and very user-friendly. If someone had to process transactions manually it would not only be completely inefficient, but it would be prohibitively expensive to pay teams to do so every day. The cost-benefit analysis is that DiCentral is invaluable.”

Arenson further explained the actual volume of business at Norsk demands EDI integration with a time-tested and proven EDI provider – and DiCentral answers that need.

During the pandemic, gyms shut down and the demand for home gyms and their accompaniments skyrocketed. Due to the uptick in sales, the company’s garage storage and flooring systems saw increased success as well.

“Norsk offers uniquely durable, multi-purpose products on a vast scale,” said Thuy Mai, CEO at DiCentral. “It is a pleasure to equip a company such as Norsk with the integrations they need to bring their innovative, life-improving solutions to market.”


About DiCentral

Founded in 2000, DiCentral is a leading global provider of business-to-business and application integration solutions, with over two decades of experience solving complex EDI and API challenges. As market conditions continue to fluctuate and technology is deployed to manage process changes, leading organizations rely on DiCentral’s cloud-based integration platform and global team of specialized experts to integrate and leverage data across multiple cloud and on-premise systems and applications.

Headquartered in Houston, Texas, DiCentral has 11 offices worldwide, supporting customers in more than 35 countries. DiCentral utilizes a vast library of integrations with ERPs and applications to seamlessly exchange transactional data with trading partners worldwide to maximize ROI while maintaining existing data infrastructure. DiCentral’s services and solutions are leveraged by many Fortune 1000 companies, processing over $200 billion in transactions for over 30,000 organizations worldwide.  For more information, visit www.dicentral.com.


Press Contact:

Yehuda Cagen

Vice President of Marketing

+1 281.480.1121 x295


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